Foodservice Operators in the US Expanding Through Beverage Offerings

With Starbucks expanding its handcrafted soda program to 3000 outlets and Pepsi now bottling the previously exclusive to Taco Bell Baja Blast Mountain Dew, the US is at the center of the more interesting soft drink moves in the global consumer foodservice market. While both moves can be seen as a clear profit play, there is also an indication consumer drink preferences are moving away from a single soft drink brand to a variety. These moves are designed to tap into this preference, offering consumers a range of drinks and flavors. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.