Football brings the "Real Magic" for Coca-Cola

Brad Ross might be a long suffering Orlando Pirates and Tottenham Hotspurs fan by night, but by day the passionate South African is VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. In this pod the crew gather round the braai to hear about why football continues to be a powerful vehicle for Coke to reach its consumers and why he's excited for the 2030 World Cup return to Africa. This show is unofficially brought to you by Coca-Cola! Hosts: Zayn Nabbi (CNN Sport), Alasdair Howorth (OTW Multiplatform Journalist and host), Francis Nkwain (BOA Awards founder) Guests: Brad Ross (VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola)#BafanaBafana #OrlandoPirates #OnceAlways #CocaColaCreations #RealMagicFollow us on IG: @otw_podcast Follow us on Twitter: @otw_podcastLike us on Facebook: On The Whistle PodcastShow Notes 00:00 - Intro 01:20 - Highlights of the BOA Awards night 03:30 - Reflections on 2010 World Cup being an African celebration 13:00 - Never meet your heroes, unless it's Lucas Radebe 17:00 - Being a long suffering Spurs and Pirates fan 20:00 - Coca-Cola's synergy with sport 25:00 - Women's football to continue growing, but needs allies 32:00 - Excitement about the 2030 World Cup returning to Africa 36:00 - Coke's Trophy Tour helps connect the people to the game 40:00 - Ali gets himself in a Coke focus group Duration: 43:30 Hosted on Acast. See acast.com/privacy for more information.