EPISODE · Oct 8, 2025 · 48 MIN
For Jean Stoffer and Grace Start, starting slow is the key to growing big ideas
from Trade Tales · host Business of Home
Jean Stoffer and Grace Start’s multigenerational firm always has an eye towards the future. They’ve paved a path to growth by launching new ventures—including a cabinetry business, a home store and a Magnolia network show—all while making sure to protect the creativity that got them here in the first place.LINKSStoffer HomeKaitlin PetersenBusiness of HomeThis episode was sponsored by Joon Loloi and Serena & Lily.
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What this episode covers
Jean Stoffer and Grace Start on how they’ve kept their relationship healthy amid rapid growth, their strategy for scaling several different design-related businesses, and how they’re navigating a major C-suite transition at the firm.
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For Jean Stoffer and Grace Start, starting slow is the key to growing big ideas
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