EPISODE · Jul 23, 2026 · 58 MIN
For more sales, stop selling, start asking
from Awaken Your Business · host Tyson Sharpe
You'll learn: The "curiosity connection" framework: how to use questions to open people up before you make your point Why it's okay, even smart, to let people say no early, and how that filters in the right ones The "foundational work" metaphor: why you shouldn't show a new client every room in your house on day one The three gateways people enter through (Feel, Understand, Do) and how to speak to all three without knowing which one someone needs A simple four-step framework for designing any call or piece of content so the takeaway actually sticks Want to connect with Ken? Visit this link here: https://spiraluplife.com/launch If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:Join the complimentary Marketing Mastermind Group CallsThe Quick Win Campaign eBook - Generate 20 leads in 20 daysAccess to the Serving Circle Community - Find collaborations with other spiritual business ownersSocial Media linkshttps://linktr.ee/tysonsharpe
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What this episode covers
This week's Marketing Mastermind hands the mic to guest expert Ken Caputo, a business design and content strategist who's spent decades helping service-based entrepreneurs simplify what they deliver so people can actually say yes to it. Ken introduces the idea of the "curiosity connection," a simple but powerful shift: questions open the mind, statements focus it. He walks through why the purpose of a first meeting isn't to close a sale, it's to decide whether a second meeting even makes sense. The conversation also covers his four-step framework for designing any call, workshop, or piece of content so people actually retain and act on it.
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For more sales, stop selling, start asking
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