For Rebecca Minkoff, the pandemic accelerates the business's pre-existing plans

For Rebecca Minkoff, the coronavirus pandemic is a chance for her namesake business to accelerate pre-existing plans. That starts with reexamining the brand's dependence on its own brick-and-mortar stores versus wholesale. "We always had a plan to have the ratios be more equal, and I think this has forced that to happen," Minkoff said on the Glossy Podcast. "I see a strong desire to return to physical retail when this is all over." The tighter focus also extends to the brand's social media strategy. The content that's been proven to work on shut-in customers, she said, usually features Minkoff herself. "I'm not trying to sound egotistical, but that's what drives the revenue and the clicks and the sales," she said. "So we're saying, 'Enough with any other type of franchise or content pillars; we are going to do what works and what gets the customer excited.'" Minkoff talked about how she's helping to focus attention on smaller, women-owned businesses, what she thinks of TikTok and why she had to take the podcast interview from her bathroom floor.