For the Culture by Marcus Collins

https://thebookvoice.com/podcasts/2/audible/95307 to listen full audiobooks. Title: For the Culture Author: Marcus Collins Narrator: Cary Hite Format: mp3 Length: 9 hrs and 32 mins Release date: 05-02-23 Ratings: 4.5 out of 5 stars, 58 ratings Genres: Decision-Making & Problem Solving Publisher's Summary: In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same