For the love of family, a “Superior” vitamin was created

In 1964, Ron Beckenfeld started selling vitamins out of the trunk of his car. Five years later, he founded “Continental Vitamin Company”—which he still owns today… “In 1998, I developed ‘Superior Source Micro-Lingual’ because I was concerned about my father. When he developed Parkinson’s, he already had a heart-condition—and had problems swallowing large tablets. That inspired me to find a way to help those with problems swallowing vitamins that they needed.” What else did you develop? “I was also concerned about the additives and other ingredients in conventional vitamins. So, I created one that was small and pure—where potency isn’t lost in the high-acid environment of the stomach. I’m still passionate about making vitamins that are easy-to-take—with no water necessary—and absorbed quickly.” “Superior Source Vitamins” are available online—and at such stores as “Sprouts” and “Vitamin Shoppe”. I’m Bob Tebo, for the “Consumer Radio Network”.