For Us By Us: Building a Magazine That Centers Everyday Black People With Adrienne Randle

In this episode, Keri kicks back with Adrienne Randle, creator Evryday Black Magazine, shares why she ended her popular Black-owned shopping guide to launch an indie bi-monthly magazine that centers everyday Black people, not celebrities. Adrienne opens up about her lifelong dream of running a magazine, the unexpected pivot that began with a holiday shopping guide after pausing her product business and the real challenges of producing an independent magazine; from high printing costs and ongoing content planning months in advance. She also shares how she vets small Black-owned business submissions to weed out businesses that misrepresent themselves as Black-owned, and why she believes everyday Black stories deserve the spotlight just as much as celebrity brands.In this conversation, we talk about:Why small Black-owned businesses deserve just as much recognition as celebrity brandsThe challenge of getting Black men to participate and be featuredHow to shop Black-owned businesses intentionally all year round - not just during Black History Month or JuneteenthThe one word Adrienne hopes every reader feels when they flip through an issueConnect with Adrienne Randle:Website → evrydayblk.com | byadrienne.comInstagram → @evrydayblkmag | @addierawrFacebook → @evrydayblkmag📧 Your curated dose of Black culture, brand spotlights & real inspiration. Subscribe to the newsletter → kerihenderson.com/newsletter🛍️ Shop With Intention. Shop Black-Owned. Products that actually fit into your everyday life → https://bit.ly/12-products-everyday-life📲 Stay in the loop:Instagram → @kerilhenderson | @thekickbackwithkeriYouTube → @kerilhendersonTikTok @thekickbackwithkeriShop Affiliates:Get 10% off Dosso Beauty → https://dossobeauty.com/KERIHENDERSONEnjoying the podcast? Support the show