Building a Magazine That Centers Everyday Black People w/Adrienne Randle

#34: In this episode, Keri kicks back with Adrienne Randle, creator Evryday Black Magazine, shares why she ended her popular Black-owned shopping guide to launch an indie bi-monthly magazine that centers everyday Black people, not celebrities. Adrienne opens up about her lifelong dream of running a magazine, the unexpected pivot that began with a holiday shopping guide after pausing her product business and the real challenges of producing an independent magazine; from high printing costs and ongoing content planning months in advance.She also shares how she vets small Black-owned business submissions to weed out businesses that misrepresent themselves as Black-owned, and why she believes everyday Black stories deserve the spotlight just as much as celebrity brands.In this conversation, we talk about:Why small Black-owned businesses deserve just as much recognition as celebrity brandsThe challenge of getting Black men to participate and be featuredHow to shop Black-owned businesses intentionally all year round - not just during Black History Month or JuneteenthThe one word Adrienne hopes every reader feels when they flip through an issueConnect with Adrienne Randle: Website → evrydayblk.com | byadrienne.com Instagram → @evrydayblkmag | @addierawr Facebook → @evrydayblkmag📲 Connect with me kerihenderson.com/links📧 Subscribe to The Kickback With Keri Newsletter kerihenderson.com/newsletterEnjoying the podcast? Support the show