For Your Skin Below the Chin: Developing a Body Care Line with Helen Shin | Episode 38

Helen Shin is the founder of LILIS, a beauty company that produces effective and luxurious body skin care products. Inspired by her mom, LILIS is pioneering a new approach to body skin care called “Korean Body Resurfacing.” Prior to founding LILIS, Helen was a Creative Director at Saatchi & Saatchi and other New York City advertising companies, where she focused on luxury and beauty brands. She was born in Seoul, and grew up in Delhi, India, Orange County, California, and Toronto, Canada before attending college in NYC, where she has lived for the last 19 years. Interested in trying out LILIS? Use the code KINDREDSPIRITS to get 10% off your order at lilis.co. Connect with Helen on Instagram at www.instagram.com/lilis.body Connect with Kindred Spirits:LinkedIn Instagram Website