Forbes Books CMO about Promoting your Authority with Clients & COIs

SummaryIn this conversation, George and Beth LaGuardia Cooper discuss the multifaceted journey of publishing with Forbes Books, emphasizing the importance of maintaining control over one's narrative and the strategic advantages of building authority through publishing. They explore the writing process, the role of media in establishing credibility, and the significant return on investment that comes from publishing a book. The discussion also touches on future initiatives and events that Forbes Books is planning to enhance their offerings.