Ford Canada's Lauren More on modern PR; MEPRA's Alex Malouf on Middle East PR challenges

Podcasting live from the World PR Forum 2016 in Toronto, Holmes Report editor Arun Sudhaman talks to Ford Canada VP of communications Lauren More about how in-house communications departments are modernising their offering, and how the CCO role is changing in accordance. We also catch up with MEPRA vice-chair Alex Malouf to discuss the challenges affecting the growth of the Middle East PR industry.  The Echo Chamber is sponsored by March Communications. Show notes Middle East PR Industry Faces Talent Challenges