Ford CEO Jim Farley on the ‘make or break’ moment for the auto giant.

from Business Innovators UnPlugged · host Darius Derakshan

With most of the world’s electric vehicles produced and sold by China, Ford CEO Jim Farley is blunt about what it will take for American companies to win the EV race. In this episode, Farley details how Ford plans to stay competitive amid industry disruption, the Chinese in-vehicle technology that humbled him, his concerns about the shortage of skilled workers and what the future of driving looks like. How does becoming a billionaire overnight change a person? How is the next music superstar discovered? And for a pick-me-up, how about a fusion energy drink?Join LA Times Studios President Anna Magzanyan on "Business Innovators UnPlugged," a weekly podcast that goes beyond the headlines. From Fortune 500 CEOs to rising leaders in fashion, tech and real estate, each episode explores the decisions, risks and turning points that shape innovators and the worlds they’re building.

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This episode is 24 minutes long.

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This episode was published on March 3, 2026.

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