EPISODE · Feb 9, 2026 · 25 MIN
Ford Pro's take on tech shortage, work truck TCO, and journey to zero downtime
from The Fleet Lead · host Endeavor Business Media
Modern work trucks have become very advanced, and OEMs' strategies to manage those trucks even more advanced. Ford Pro's Eric Rice, general manager of U.S. fleet sales, details the industry's latest trends: driver assistance, predictive maintenance, the technician shortage, and more. Timestamps: 02:23 - Total cost of ownership 07:35 - Advanced safety tech 11:35 - The technician shortage 16:30 - Machine learning for actionable data 18:30 - Race to zero downtime
What this episode covers
Modern work trucks have become very advanced, and OEMs' strategies to manage those trucks even more advanced. Ford Pro's Eric Rice, general manager of U.S. fleet sales, details the industry's latest trends: driver assistance, predictive maintenance, the technician shortage, and more. Timestamps: 02:23 - Total cost of ownership 07:35 - Advanced safety tech 11:35 - The technician shortage 16:30 - Machine learning for actionable data 18:30 - Race to zero downtime
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Ford Pro's take on tech shortage, work truck TCO, and journey to zero downtime
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