Ford’s Custom Garage Revolution | Business and Finance News

Ford’s making a bold move into the aftermarket game, turning customization into a profit engine with limited-edition packages and a new “Ford Custom Garage” platform. Think Nike shoe drops for cars — exclusive, hype-driven upgrades like the $57K Desert Rising Bronco that blend style and serious performance. With 46% of new Ford buyers already customizing, the automaker is locking in revenue by offering factory-backed parts, warranty coverage, and financing — all while tapping into the $53B U.S. aftermarket market and aiming for 8% annual growth in software and services. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/ece8b4fb88cfda48