Forecasting Can Be a Fool’s Game

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!When you consider holiday spending and economic forecasts (in general), we would argue they are both a fool’s game. At the heart of the problem is partly the survey process; consumers don’t always tell the truth. And then there’s computer modeling. But just look at all the holiday forecasts; they are widely divergent.  Sales flat to an 8% lift this year; what’s going on? Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist as they sort through the numbers and provide a better understanding of what's really going on, including actual sales numbers from the start of holiday and what to expect with the future of ecommerce. For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.