Forecastle founder JK McKnight on next venture, festival memories

JK McKnight, founder of Forecastle, a long-running music, art and activism festival in Louisville, joins the Access Louisville podcast this week.McKnight has a new venture: Art of Impact, which is focused on reaching Millennials and Gen Z audiences through experiential marketing. We talk about how this agency does that as well as which brands fit the best.We also chat about music festivals in general: Their future, Forecastle memories, the tragedy at Astroworld and what may have been behind it.Access Louisville is a weekly podcast from Louisville Business First. It's available on popular podcast services.