Forged for the Future: The Next Era of CrossFit | CrossFit CEO Bruce Edwards

CrossFit CEO Bruce Edwards joins Jason Fernandez at the 2026 Owners and Coaches Conference. They discussed what HQ got wrong over the last five or six years and how the partnership between HQ and affiliates gets rebuilt. They cover brand, coaching standards, IP protection, HYROX and GLP-1s as growth portals, the board relationship, and where the community goes over the next 12 to 18 months.---Take the free Affiliate Blueprint Assessment👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---Join us at AffiliateCon 2026 | Dallas, TX | Oct 16-18https://www.affiliatecon.co/