Forget Ads - Go Guerilla

Episode 8 of the The Startup Different Podcast podcast, hosted by David and Chris Sinkinson, titled "Forget Ads - Go Guerilla" was published on July 22, 2025 and runs 25 minutes.

July 22, 2025 ·25m · The Startup Different Podcast

Summary

When traditional ads failed, we went full guerrilla—and it actually worked. From postcards to giant fake checks, we share the scrappy, creative tactics that got real results (and laughs) for our startup. If you're tired of burning cash on paid ads, this episode might just change your marketing playbook.PODCAST LINKSWebsite: https://www.startupdifferent.comYouTube Channel: https://www.youtube.com/@StartupDifferentApple Podcasts: https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707Amazon Music: https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcastCastbox: https://castbox.fm/ch/5595828iHeartRadio: https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/Overcast: https://overcast.fm/itunes1707691707Pocket Casts: https://pca.st/249a4hrnSOCIALLinkedIn: https://www.linkedin.com/company/startup-differentInstagram: https://www.instagram.com/startupdifferent/YouTube Channel: https://www.youtube.com/@StartupDifferentChapters00:00 – Intro: The Problem With Paid Ads03:00 – Our Weirdest Guerrilla Wins06:15 – Why Postcards and Fake Checks Worked09:30 – Guerrilla Campaigns That Flopped12:20 – What Makes a Good Guerrilla Idea15:10 – Guerrilla vs Paid: Which Gets More Leads?18:00 – Budget, Creativity, and ROI Reality21:15 – Should Founders Go Guerrilla in 2025?

Episode Description