Forget Pivoting — It's Time to Really Change

Pivoting is good, but it implies that once we get back to normal, we just go back to what we used to do. Well, this pandemic is giving us the opportunity to not only pivot, but to permanently change. Change what? Change the way we evaluate MGOs and major gift programs.  Richard and Jeff believe that the old metrics that most non-profits use to measure major gift officers perpetuates transactional giving. In this episode, Richard and Jeff discuss why we need to let go of the old metrics and suggest a few new ones that actually help major gift officers develop authentic relationships with donors. Isn’t that what major gifts should be all about? Find out what metrics every non-profit should evaluate that actually help you build relationships and go from transactional to transformational.