Forget the Agent Scripts & Farm Lists w/Jared Harman | TBN 014

Step into the story of a 25-year-old San Diego agent who refused to cold call, knock doors, or live on the traditional real estate hamster wheel—and still built a thriving business powered almost entirely by social media. In this episode, Jared Harmon shares how he turned simple home tour videos into a magnetic brand that attracts first-time buyers, DINKs, and locals who already feel like they know him before they ever reach out.​You’ll hear how he:Uses hyper-local content to dominate metro San Diego and become the trusted go-to for neighborhoods like North Park, South Park, and Bankers Hill.​Turns “comment interested” into a full conversion funnel that moves followers from DMs to phone calls, showings, and accepted offers—without spending a dollar on paid ads.​Delivers white-glove service with obsessive communication, lightning-fast responsiveness, and deep market knowledge that wins referrals from lenders, clients, and other agents.​Jared also opens up about:Why dropping the polished “sales persona” and leaning into raw, authentic content suddenly unlocked way more trust and better clients.​The long, unorthodox three-year grind of posting before anything really popped—and what happened when one “imperfect” home tour unexpectedly hit 2 million views.​How social media lets him quietly “train” his audience, expand their buy box, and position himself as the solution long before they’re ready to transact.​His vision for scaling: building a team around his brand, leveraging showing partners, and becoming the local name for both buyers and listings in San Diego.​If you’re an agent tired of cold calling, an investor who relies on great agents, or an entrepreneur obsessed with leverage, this conversation will challenge how you think about attention, trust, and building a durable local brand in 2026 and beyond—while still leaving plenty of game that you’ll only catch by listening all the way through.Thinking about building an ADU or need a team to manage your project properly? Visit: thebuildernation.com/partner Follow Jared Harman:Instagram: https://www.instagram.com/jaredharman.sd/ LinkedIn: https://www.linkedin.com/in/jaredharmansd/ Youtube: https://www.youtube.com/@jaredharmansd Follow The Builder Brian:Instagram: https://www.instagram.com/thebuilderbrian/?hl=enLinkedIn: https://www.linkedin.com/in/briankoons/YouTube: https://www.youtube.com/@the_builderbrian