Forget your logo. Brand Your Business with Strategy, Tools and Systems First - Teacher: Cassia Marina

forget your logo. Today on the Useful Content Podcast, we take a look at how small businesses should use tools and systems to brand themselves. We discuss brand experience, email marketing, and answer the age old question of Do I really need a website for my business? Here we go. hello and welcome to the Useful Content Podcast and today we have a new teacher in the useful content classroom, Cassia Marina. Hi everyone.  So Cassie, it's great to have you on. I think we may have encountered each each other on TikTok. Possibly when I was, it was TikTok, I was active there. I would call that back in the days. Now,  TikTok back in the days.  Back in the days and and yeah, I was kind of following your content and so now you're on LinkedIn. So we, we connected there as well, which is good.  So tell the people what you do and how you help your clients make useful content. Okay. So essentially I am a brand strategist and web designer and I help business owners develop a plan for their business, develop their branding and help them launch their business in the online space. Right. So is your branding expertise mostly focused on identity or is it focused on the intangible parts of branding? It's the intangible parts as well, because this is where the strategy part comes before the visuals, because it's really difficult to execute an efficient visual brand without doing that upfront foundational work, which is part of the framework that we do. Right. And today we're gonna talk about our framework and that framework emphasizes the importance of branding yourself and how to do it effectively. What's the, name of the framework? The name of the framework is the complete brand framework. Complete brand Framework So I guess, you are telling people this is how you make a, a whole brand that is ready to go to market type of thing. Yeah. Yeah. Yeah. Specifically for the online space, but really and truly the brand system that I have helps you online and offline as well. All right, so we're gonna talk a little bit more about that and dive into to how people can actually do that and why that is. I. Important. So a big part of your, your belief is that if people want to build a brand online it will require that they show up with appropriate strategies for themselves personally and also for their business. Why do you believe that that is important? um, See in the online space, especially, I mean, Advertising in general, it's a mad dash for attention, right? You want to get in front of the eyes of your consumer and you want to deliver the message that you have to deliver to your target audience, but first you have to gain their attention. And how do you do that? You have to stand out in a very noisy market, place.. so we often hear this term, noisy marketplace or noisy internet. In your own words, what does noisy mean? Noise is where you're hearing like a lot of things, but there isn't any clear message into it. Whereas, when you have a clear message, it sounds like music. So your ears just naturally tune into something that sounds good, and it sounds good because it's resonating with you. But other than that, there are a lot of people, especially creating content, and it really doesn't provide any real value. They're just there to show up for cheap likes and comments and looking for that viral movement rather than creating content that is Strategically geared towards their ideal target audience and who they're actually here to serve Right. So is it your thought that likes is less important than building relationship or looking to have a clear message or speak to your Ideal clients? I believe it's important, but it's not the sole driving f...