EPISODE · Oct 5, 2020 · 35 MIN
FORGING AN IRONCLAD BRAND :: A LEADER'S GUIDE - PART 1
from ContenderCast with Justin Honaman · host ContenderCast
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders in this episode of the ContenderCast.
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FORGING AN IRONCLAD BRAND :: A LEADER'S GUIDE - PART 1
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