EPISODE · Oct 8, 2020 · 30 MIN
FORGING AN IRONCLAD BRAND :: A LEADER'S GUIDE – PART 2
from ContenderCast with Justin Honaman · host ContenderCast
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen joins Justin to break down the nine criteria for an ironclad brand strategy!
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FORGING AN IRONCLAD BRAND :: A LEADER'S GUIDE – PART 2
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This episode was published on October 8, 2020.
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