Forging Your Own Path with Cass Wendell

Jordan interviews Cass Wendell, Founder of three major brands, including The Wellness Rookie, #GirlGetAfterIt, Girl Talk and more. She has brought women and wellness together in a very cool way and has events all over the Nation. She is humble but mighty and she is one of the very best social media managers we know. She's addicted to community and that's why we love her. While fellow pack- member Cassidy Wendell is out living a fun and active lifestyle in Bozeman, Montana she is also pouring herself into her three ventures. In between helping brands and businesses with their internet presence and helping others with their health and wellness, Cass spends her time trail running, hitting up spin classes, and lifting weights. Oh, and prioritizing some well deserved sleep! In this podcast we talk real life, the road that brought us to where we are (and where we want to go), as well as tips and tricks for organizing and prioritizing everything that comes along with owning your own business. Cass Wendell is a social media strategist, website designer, and marketing consultant at Cassidy Wendell as well as a part-time wellness blogger with her blog the Wellness Rookie. She is the brains behind the catchy brand #girlgetafterit. Host Jordan Lacenski is the founder and Chief Innovation Officer at Brandboss Creative, and co-founder of SheWolf Collaborative. Show Highlights: “Do you ever think about what would my life have looked like if I..” -Jordan and Cassidy talk about how their college and post-college lives shaped them Cass shares how a Nike ad about Tiger Woods followed by her dad’s passing sparked a change of career paths and led her to where she is today “ I made a promise to myself… I am going to put my business, my brand first.” -We talk discuss prioritizing your business as well as your work day through time blocking “People don't buy what you're selling, they buy your story”- how social media and branding tell the story that makes you stand out “Absolutely say no to the ship that you don't want to keep doing.”- We discuss how sitting out of projects that drain you opens up time for those that fulfil you “I want to work with less people on a larger scale”- Jordan and Cass talk about the future of their businesses and brands and what really works “‘When are we gonna have kids?’... “When are you gonna take me to Europe?’”- Jordan and Cass share their favorite podcasts, blogs, and places they (want to) travel “ I think like females should do that something that makes you feel strong.”- We share the ways we enjoy getting our legs moving and our blood pumping Cassidy shares the ups and downs of her go-to organization tool, Trello Links: Cass Wendell: https://www.cassidywendell.com/ The Wellness Rookie: https://wellnessrookie.com/#home-1 Girl Get After It, #girlgetafterit: https://wellnessrookie.com/shop-1/ SheWolf Collaborative: https://shewolfco.co/ Brandboss Creative: https://www.brandbosscreative.com/ Also mentioned: Trello: https://trello.com/ The Social Media Examiner: https://www.socialmediaexaminer.com/ Jenna Kutcher, Goal Digger Podcast: https://podcast.jennakutcher.com/ Julie Solomon, The Influencer Podcast: https://www.juliesolomon.net/podcast/ Planoly blog: https://www.planoly.com/blog/ Later Media blog: https://later.com/blog/ Diana Davis photography, NYC: http://www.dianadaviscreative.com/ Basecamp: https://basecamp.com/ Quotes: “So I think it all boils down to so I made a promise to myself when I decided to take the lead was I am going to put my business, my brand first.”- Cassidy Wendell “You're not gonna appeal to everybody. But it's gonna make a way bigger impact if you appeal to a specific someone than a generic everyone.”- Cassidy Wendell “I am not even, like, thinking about removing this IUD until you take me to Europe.”- Jordan Lacenski