Forging Your Own Path with Ed Rigsbee

Sometimes you have to take the "road less traveled" to find success in business. The guest on Episode 721 of "Making Waves at C-Level has done just that. In this interview Ed Rigsbee shares his eclectic career journey and the lessons he has learned along the way. As an individual or a company, innovation is key to finding your highest levels of success. About Ed Rigsbee Ed Rigsbee is unique in the fact that he holds both the Certified Association Executive (CAE) credential and that of the Certified Speaking Professional (CSP). He has been referred to as, the dynamite that blew up the log jam. If your organization is ready to take a definitive step toward growing your organization, Ed is ready to help you through the maze or land mines, road blocks, and subversives. He is available to help your non-profit “move the needle” toward accelerated membership growth. THE ROI OF MEMBERSHIP - Ed Rigsbee's book Looking for the missing link to explosive membership growth? It’s member ROI at your core. Learn to calculate, prove and communicate your organization’s member ROI and prove to the non-members in your industry/profession that membership in your organization is a smart business decision. Trade associations and professional societies of today must continually prove the return on investment they deliver to members in order to stay relevant. Today, membership organization leaders must see their organization through the eyes of the non-member and be capable of proving the actual yearly sustainable real-dollar ROI that their current members receive in order to maintain high-level member retention and continual new recruitment. Learn how to turn your ambivalent members into member recruitment evangelists. https://thomsinger.com/podcast/ed-rigsbee Learn more about your ad choices. Visit megaphone.fm/adchoices