Form Follows Flight

In this episode of Flying Solo, host Katie Kangas explores the many ways architects define their practice and how those paths shift when working independently. It starts by questioning the traditional roles in the profession—are architects problem-solvers, designers, preservationists, or business leaders? In truth, the answer is “all of the above.” Drawing from her own journey, Katie reflects on how the skills of an architect extend far beyond design to include marketing, client management, contracts, and the realities of running a business. This wide range of responsibilities becomes even more pronounced when you’re flying solo.Katie then introduces the triangle of traditional practice, a familiar model where principals lead, project managers coordinate, and emerging professionals execute the day-to-day work. Drawing on Rena Klein’s An Architect’s Guide to Small Firm Management, she outlines three staffing models: the obtuse triangle of efficiency, the balanced equilateral triangle, and the expertise-driven narrow triangle. While these structures provide stability, what might happen if instead of being grounded in tradition, an architect could adapt and fly. Solopreneurs aren’t confined by hierarchy—they shape their practices around their own strengths, visions, and goals.Through vivid bird metaphors, Katie illustrates how solo architects carve their niches. Some resemble songbirds, thriving on referrals and moving fluidly from project to project. Others adopt the flair of peacocks, cultivating a distinct style that attracts clients through visibility and recognition. Still others build expertise like toucans breaking through the tough shells of RFPs, or herons who know their geography and seize opportunities when they surface. Specialists might fly like hummingbirds, bringing a light but brilliant touch to many projects, or like falcons, honing in on a single project type with fierce focus. Each bird archetype reflects a different path for shaping a solo practice.Katie concludes by encouraging listeners to consider their own flight path. Flying solo means deciding what strengths to leverage, what clients to serve, and what projects to pursue. With that clarity comes faster decisions, clearer referrals, and a stronger direction for growth. As she reminds listeners, “form follows flight”—and there is no single way to practice architecture. The possibilities are as limitless as the sky, and this podcast offers stories and strategies to inspire architects to shape practices that are both sustainable and deeply personal.To join this flying solo movement, you can follow Flying Solo Arch on Instagram where Katie posts content to encourage your business life. Find out which bird defines your marketing strategy with the Bird Quiz on the Flying Solo Website. Listen to more encouraging content on the Gabl Media platform including podcasts with CEU and HSW credit towards your licensure renewal. Consider joining the EntreArchitect Network by becoming a member or joining the free EntreArchitect Community Facebook Group. Mark R. Page, founder of EntreArchitect and Gabl Media, has been building a community of small firm architects who are having tough conversations to improve their professional practice and live their best life every day.