Format Ladder Launch: Build a 3-Product Book Ladder (eBook → Paperback → Audio+Workbook) to Multiply Author LTV

Most authors publish one format and wait for sales. This episode flips that script with a practical, step-by-step plan to productize a single manuscript into a 3-product format ladder that converts browsers into repeat buyers. In 480 seconds you’ll get a clear framework: price and package the core eBook for discovery, design a value-added paperback edition with a companion workbook, and launch an audio+workbook bundle that powers higher-priced funnels and course upsells. I walk through concrete production steps (KDP and Ingram choices, ACX narration options, workbook layout), launch and listing tactics to preserve discoverability, and simple pricing tests to measure lift. Includes a real midlist nonfiction example that doubled revenue per buyer after adding an audio bundle and workbook. Ends with an immediate three-step action plan you can start today and a direct CTA to book a publishing audit with the 22 Lions team.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-22-lions-podcast-ai-self-publishing-book-empire-secrets--7016918/support.