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Former Amazon manager Elaine Kwon: 'There are a lot of things that are scary to brands about Amazon' episode artwork

EPISODE · Oct 11, 2017 · 29 MIN

Former Amazon manager Elaine Kwon: 'There are a lot of things that are scary to brands about Amazon'

from The Glossy Podcast · host Glossy

When Elaine Kwon realized just how much fashion and luxury brands don’t understand retail’s new digital world order, she started her own e-commerce management firm, Kwontified, to help them figure it out. Kwon had been working at Amazon, helping luxury fashion brands find success on the platform once they'd signed on. She joined us on the Glossy Podcast this week to talk about focusing on shipping and return structures, online customer service, and -- of course -- whether or not to work with Amazon.

What this episode covers

When Elaine Kwon realized just how much fashion and luxury brands don’t understand retail’s new digital world order, she started her own e-commerce management firm, Kwontified, to help them figure it out. Kwon had been working at Amazon, helping luxury fashion brands find success on the platform once they'd signed on. She joined us on the Glossy Podcast this week to talk about focusing on shipping and return structures, online customer service, and -- of course -- whether or not to work with Amazon.

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Former Amazon manager Elaine Kwon: 'There are a lot of things that are scary to brands about Amazon'

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This episode is 29 minutes long.

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This episode was published on October 11, 2017.

What is this episode about?

When Elaine Kwon realized just how much fashion and luxury brands don’t understand retail’s new digital world order, she started her own e-commerce management firm, Kwontified, to help them figure it out. Kwon had been working at Amazon, helping...

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