EPISODE · Mar 20, 2026 · 47 MIN
Former Combat Pilot: How Systems Thinking Scales Revenue Teams
from The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines. · host Venli Consulting Group
In this episode, Marcus Chan interviews Roee Hartuv, Head of GTM at Willingness to Pay (and former combat pilot), on when startups actually need to implement systems (it's not about hitting $5M ARR, it's about when you hire "normal people" instead of superstars), how running sales, customer success, and marketing simultaneously reveals the breakpoints most leaders miss, and why customer success is the most overlooked revenue lever in SaaSWelcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators.If you’re serious about driving results, this is your playbook.👉🏼 Want to uncover your biggest hidden revenue leaks? Get our free diagnostic kit here.👉🏼 Want to double revenue without increasing your headcount? Click here.Follow Marcus Chan’s Socials:LinkedIn | YouTube | Instagram | TikTok | Venli
What this episode covers
In this episode, Marcus Chan interviews Roee Hartuv, Head of GTM at Willingness to Pay (and former combat pilot), on when startups actually need to implement systems (it's not about hitting $5M ARR, it's about when you hire "normal people" instead of superstars), how running sales, customer success, and marketing simultaneously reveals the breakpoints most leaders miss, and why customer success is the most overlooked revenue lever in SaaSWelcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators.If you’re serious about driving results, this is your playbook.👉🏼 Want to uncover your biggest hidden revenue leaks? Get our free diagnostic kit here.👉🏼 Want to double revenue without increasing your headcount? Click here.Follow Marcus Chan’s Socials:LinkedIn | YouTube | Instagram | TikTok | Venli
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Former Combat Pilot: How Systems Thinking Scales Revenue Teams
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