EPISODE · Oct 30, 2025 · 31 MIN
Former HBO Sports President Ross Greenburg; Inside MLS Viewership on Apple
from The Sports Media Podcast · host Sports Business Journal
This week on the SBJ Sports Media Podcast SBJ golf and sports media reporter Josh Carpenter, is joined by SBJ soccer writer Alex Silverman for a deep dive into MLS viewership on Apple and what it could mean for the future of the media rights partnership. Also, SBJ media reporter Austin Karp has a conversation with former HBO Sports President Ross Greenburg. The two discuss the future of the in-season version of Hard Knocks, the creation of HBO Real Sports as well as the impact of HBO’s partnership with boxing. All that and more on this week’s SBJ Sports Media podcast. 1:04 MLS VIEWERSHIP SURGE7:05 MLS IN PERSON ATTENDANCE DOWN9:31 ROSS GREENBURG INTERVIEW Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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This week on the SBJ Sports Media Podcast SBJ golf and sports media reporter Josh Carpenter, is joined by SBJ soccer writer Alex Silverman for a deep dive into MLS viewership on Apple and what it could mean for the future of the media rights partnership. Also, SBJ media reporter Austin Karp has a conversation with former HBO Sports President Ross Greenburg. The two discuss the future of the in-season version of Hard Knocks, the creation of HBO Real Sports as well as the impact of HBO’s partnership with boxing. All that and more on this week’s SBJ Sports Media podcast. 1:04 MLS VIEWERSHIP SURGE 7:05 MLS IN PERSON ATTENDANCE DOWN 9:31 ROSS GREENBURG INTERVIEW
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Former HBO Sports President Ross Greenburg; Inside MLS Viewership on Apple
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