Former NFL and NBA execs dish on Analytics, AI and Big Data in pro sports episode artwork

EPISODE · Dec 29, 2025 · 40 MIN

Former NFL and NBA execs dish on Analytics, AI and Big Data in pro sports

from Business Decision with Mike Vorkunov

Former NFL executive Karim Kassam (Pittsburgh Steelers, Jacksonville Jaguars) and ex-Washington Wizards assistant GM Brett Greenberg discuss how teams use data, AI and analytics in sports on this episode of Business. On this episode, Mike Vorkunov, a NBA and basketball business reporter, explains why the jocks vs. nerds narrative is wrong and talks to two former pro sports execs about how data and analytics are actually used for important games and sports decisions. It's not just 2-point conversions and taking more 3s. Kassam and Greenberg, who both now work at Teamworks, share their secrets from their time in pro sports. Kassam talks about the importance of data analytics in football information and how NFL teams really use data, including the lessons he learned early during his time working for an NFL team. Greenberg discusses the importance of sports analytics and why it is not as simple as it seems on Twitter.

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Former NFL and NBA execs dish on Analytics, AI and Big Data in pro sports

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