Former Procter & Gamble CMO Jim Stengel: Hyperfocus on customers builds trust in tough times

In this VISION by Protiviti podcast, Jim Stengel, former Global Marketing Officer at Proctor & Gamble and host of The CMO podcast with Jim Stengel, sat down with Protiviti’s Jen Friese Managing Director and Global Lead of Digital Solutions, to talk about how having a hyperfocus on consumers is the best way to build brand trust and customer loyalty in these tough times. Despite all the current uncertainties, “it’s a great time to be a marketer,” Stengel says.You can visit Jim Stengel’s LinkedIn page here: www.linkedin.com/in/jimstengel/You can visit Jen Friese’s LinkedIn page here: www.linkedin.com/in/jenniferfriese/To see more VISION by Protiviti content on the customer experience and other megatrends, please visit VISION by Protiviti at vision.protiviti.com and subscribe.