Former Y&R A-P chief Matt Godfrey on life after advertising (Ep. 96)

from The PRovoke Media Podcast · host PRovoke Media

Veteran adman Matt Godfrey joins the Echo Chamber podcast to discuss his decision to step down as Y&R Asia-Pacific CEO and join a nutrition startup. Godfrey, considered one of the region's leading marketing executives after lengthy stints leading Bates, Publicis and Y&R, explores how he will apply lessons learned in advertising to his new startup life. He also talks about the challenges facing advertising and the holding group model and what they mean for the future of PR agencies.

Episode metadata supplied by the publisher feed · Published Oct 4, 2017

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Former Y&R A-P chief Matt Godfrey on life after advertising (Ep. 96)

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