Former Yugoslavian Markets: Trends and Products in Food and Drink

The two main trends shaping food and drink products in former Yugoslavian countries are convenience and health and wellness, states Milan Cakic, research analyst at Euromonitor International. The convenience trend is being reflected in the rise in sales of ready meals. Health and Wellness demands are shaping the introduction of low sugar, probiotic, and natural products into the market. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.