Formula 1’s Sean Bratches On Reimagining A Legendary Racing Brand

KindredCast heads back to London to catch up with Sean Bratches, the recently appointed Managing Director, Commercial Operations for Formula 1. Sean, a 27-year veteran of ESPN, tells LionTree CEO Aryeh Bourkoff about his F1 remit and the steps he’s taking to launch a formidable commercial effort and bring the venerable brand into the future.Find and rate us on Apple Podcasts or wherever you listen. For more content, follow KindredCast on Twitter, Instagram and Facebook.Please read before listening: http://www.liontree.com/podcast-notices.htmlSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.