Oct 24, 2026 13 min

Formula One 101 feat. Alara Altun

from Wavemaker Conversations: A Podcast for the Insanely Curious Hosted by Michael Schulder

The Formula 1 U.S. Grand Prix takes place this Sunday in Austin TX. The motor sport has a growing global fan base among young people. My guest, Alara Altun, is one of them. But she’s much more than a fan. Alara Altun is a senior strategist with VaynerMedia, and is a key player in that company’s Formula 1 work. But there’s no strategy guiding her in this conversation. Just insight and enthusiasm - which can be contagious.

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Formula One 101 feat. Alara Altun

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