Fostering Benefit for Future Work

Dan Smolen meets up with Randye Spina, to discuss fostering benefit for future work. Randye is the founder of Marketing on a Mission, LLC. And she is a self-described “business as a force for good champion.” Her consultancy enables B-Corps and other entities to drive positive, purpose-driven brand attributes. Now, more than ever, career professionals want to work for companies that stand for noble purpose. Interestingly, as Randye points out, the first driver for benefit corporations is to empower their hired talent. In a wide ranging interview, Randye: Defines the value proposition for Marketing on a Mission. Starts at 4:12 Describes the allure of becoming a benefit corporation or B-Corp. Starts at 8:00 Explains why companies and organizations should consider becoming a B-Corp. Starts at 11:42 Offers insight as to why career professionals are positively predisposed to B-Corps. Starts at 15:30 Considers how B-Corps create leverage with departing talent. Starts at 25:40 Almost always, when fostering benefit for future work, companies can attract and retain the best people. About our guest: Randye Spina received a Bachelor of Business Arts from Pace University and an MBA from the University of Dallas. She lives and works in Southern Connecticut. EPISODE DATE: May 6, 2022 Social media: – LinkedIn – Website