Fostering innovation: Éric Martel of Bombardier

Éric Martel understands the transformative power of innovation. The President and CEO of Bombardier says it “has always been in the DNA” of the company – from the invention of the snowmobile 80 years ago, to the development of cutting-edge aerospace technology today.

In an interview with Goldy Hyder on the Speaking of Business podcast, Martel discusses why fostering innovation and growing Canadian champions requires a strong partnership between the private sector and government. He argues that Canada needs to take a more proactive approach to supporting its domestic industries, particularly in areas like defence, where the government can work closely with companies to identify future needs and collaborate on solutions. 

“It's about creating more jobs, creating more value for the country,” he says.

Listen to the full interview with Éric Martel, including leadership lessons he learned as an 18-year-old cadet, on the Speaking of Business podcast.

Revealing conversations with influential innovators, entrepreneurs and leaders. Listen to more episodes here: thebusinesscouncil.ca/podcasts/