Founder & CEO at Fleri, African Insuretech Startup | Samuel Baddoo is AfriTech Verified

Tosin Omowole spoke to Samuel Baddoo, Founder & CEO at Fleri, a financial wellness platform created to help immigrants take control of their financial lives. The company’s first product, FleriHealth, offers affordable and reliable healthcare plans for Africans in the diaspora to purchase for their loved ones back home in Africa. Fleri allows Africans in the diaspora to have the peace of mind that they can support their family if a medical emergency occurs, as well as helping them save money on remittances by allowing them to pay for healthcare directly. The initial pilot phase of the platform, lasting nine months provided over 300 African families access to healthcare where they previously would not have and underwrote over half a million dollars of coverage. Sam spoke to us about his childhood, past experiences and life as an immigrant which led him to create a company that catered to the healthcare needs of Africans living on the continent, with family in the diaspora. He also shared his views on pan-Africanism, immigration and entrepreneurship, without failing to tell us how much he loves Nigeria, despite originating from Ghana. Finally, he gave his thoughts on the challenges he has faced working in business in Africa, specifically the health sector, as well as his unpopular opinions about Africa’s booming technology sector. You can connect with Sam Baddoo via LinkedIn.