Founder & CEO of Zum, Ritu Narayan, Hosted by Soon Yu episode artwork

EPISODE · Jul 16, 2025

Founder & CEO of Zum, Ritu Narayan, Hosted by Soon Yu

from Aconic

One Mother's Sacrifice Inspires Daughter's Mission to Move Families Forward. In this episode, host Soon Yu interviews Ritu Narayan, the CEO of Zum, a company revolutionizing the school transportation system. Ritu shares her journey from India to becoming a tech leader in Silicon Valley, discusses her family's influence and the challenges she faced while building Zum. The conversation delves into Zum’s transition from serving individual parents to securing large school district contracts, the impact of the COVID-19 pandemic, and the pivotal moments that shaped the company. Ritu emphasizes the importance of staying passionate and making daily progress for aspiring entrepreneurs. This episode provides insights into scaling a technology-driven business and innovating within a traditionally stagnant industry. 2:24 Ritu's Family Inspiration and Background4:15 Challenges and Sacrifices in Education and Career12:29 Transition to the US and Tech Industry20:19 The Birth of Zum: From Idea to Execution27:08 Entrepreneurial Lessons from Stanford31:25 Evaluating the Revenue Model and Lessons from Entrepreneurship39:40 Pivoting to B2B51:14 Rock Bottom Moments57:30 Ritu’s Advice for Aspiring Entrepreneurs  

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Founder & CEO of Zum, Ritu Narayan, Hosted by Soon Yu

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