Founder Branding is Not an Option ft. Omri Hurwitz of Omri Hurwitz Media

AI is not replacing humans. It’s replacing those who don’t know how to use AI.Yoel Israel sat down with Omri Hurwitz, founder of Omri Hurwitz Media. Omri grew his firm to 60 active clients by owning the media outlets his competitors were still pitching. He joins the show to talk execution, VC incentives, PR, AI, media ownership, founder branding, and why most marketers move too slowly.Omri breaks down why founders fail by trying to please investors, why great operators are rare, and why the future of PR belongs to companies that own both the asset and the distribution.Hosted by Yoel Israel---00:02:00 - 00:06:50 - Strategy vs Execution00:08:50 - 00:15:40 - The VC Model Is Broken00:11:20 - 00:13:45 - Why Founders Fail With Investors00:15:00 - 00:15:55 - AI Will Replace People Who Don’t Use AI00:24:00 - 00:25:40 - “PR Is Distribution”00:27:00 - 00:30:15 - Why Omri Started Buying Media Assets00:27:30 - 00:29:00 - Why PR Became More Valuable After AI00:31:00 - 00:47:30 - Traditional Media vs New Media Debate00:34:00 - 00:37:45 - Why Great CMOs Are Rare00:48:20 - 00:50:15 - Founder Branding Is Mandatory00:57:50 - 01:01:10 - “Tel Aviv Is a Distraction”01:01:00 - 01:03:40 - Why Networking Events Are Overrated01:01:45 - 01:03:00 - “Relationships Are Built in the Dark”01:05:30 - 01:07:15 - Marketing Today Is Arbitrage---Thank you to our incredible partners for making this all possible!IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries.To support the show, please go check out our partner Deel at: https://www.deel.com/israeltechIsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/---Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9... variableFollow IsraelTech on your fav social media feedX (Twitter): https://x.com/IsraelTechLinkedIn: / israel-techFacebook: / israeltech48Instagram: / israeltech48TikTok: / israeltech48Spotify: https://open.spotify.com/show/7fkZX1R...Follow Yoel on your fav social media:Instagram: / yoeltisraelLinkedIn: / yoeltisraelX [Twitter]: / yoeltisraelFacebook: / yoeltisrael