Founder Diaries: The why behind the waterless wave

#heyamanda When things get hard, always remember WHY you got started... 🎥🎬 Storytime: The Why Behind the Waterless Wave 💙🌊 I worked with @lightkeyphotography to capture the essence and vision for loless last August. It was serendipitous timing as I met them hours after I got off the plane at the end of April and knew that I needed Jian's creative direction. My first round of samples had made it past customs, and you can see those in the video. There were several moments when I questioned whether or not this video would ever see the light of day. It felt very personal; and I wasn't sure if it would resonate with the conservation community. But I found my place, aligned to the #UNOceanDecade #challenge7 - to create an inspiring and engaging ocean. Meet the why behind loless, my founder inspiration for designing a circular, blue beauty brand championing and changing humanity's relationship to the ocean. Telling stories, rebranding the big blue, and connecting to water - this is my focus.It's time to #gololess - Let's keep you smooth and the ocean clean 💙🌊🪒 Thank you to everyone that deciding on water has connected me to. It has been an incredible journey to date of personal and professional growth, and I can not wait to continue to make waves through my work, in my own life and in the world. 🎥 @lightkeyphotography📍Bali, Indonesia📅 August 14, 2022 Loless translates to waterless. Let's use less and what we do use, let's use it responsibly.