Founder Feature: Alan Scholnick of Datefix

In this episode of the Startup CPG Podcast, Caitlin Bricker welcomes Alan Scholnick, founder and CEO of Datefix, for a thoughtful conversation on innovation, wellness, and entrepreneurship in the food industry. Alan shares how his journey from real estate and private aviation to launching a natural food brand was driven by a passion for fitness and clean nutrition.Alan discusses the inspiration behind Datefix—a simple yet powerful concept that turns one of nature’s oldest fruits, the date, into a convenient, portable energy source. He explains how Datefix bridges the gap between health, flavor, and functionality, serving as both a nutritious snack and a reliable fuel for athletes and busy professionals alike.They also delve into the nutritional science and versatility of dates, exploring their role as a low-glycemic, fiber-rich source of sustained energy. Alan also reflects on the brand’s authentic approach to marketing and consumer education, emphasizing humor, transparency, and a commitment to bringing natural foods back to the forefront of modern wellness.You will also hear about Datefix’s growing community—from marathon runners to individuals managing diabetes—who have made the product a trusted part of their daily lives.Tune in to learn how Datefix is redefining healthy snacking by combining simplicity, authenticity, and purpose.Listen in as they share about:Origins and Concept of DatefixHealth and Nutrition BenefitsSustainability and Zero-Waste InnovationCustomer Stories and Community ImpactRetail Growth and Brand PositioningCultural Shift Toward Real FoodCommunity and DistributionEpisode Links:Website: https://datefix.com/ LinkedIn: https://www.linkedin.com/in/alan-scholnick-70a7061b5/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics