Founder Feature: Cam Mathias of Huntaway

In this bonus episode of the Startup CPG podcast, Grace Kennedy sits down with Cam Mathias, the visionary founder of Huntaway, an innovative pet food brand. Discover how Huntaway emerged during the COVID-19 lockdown with a mission to deliver nutritious, convenient, and sustainable food for dogs. Cam reveals the story behind Huntaway’s unique use of wild venison as a protein source and shares the journey of developing their innovative products.They explore the challenges and strategies of running a pet food company, from product development and logistics to customer acquisition. They also dive into the complexities of sustainable packaging and the manufacturing process, offering valuable insights into the pet food industry.Don’t miss this deep dive into the world of pet nutrition and sustainability. Tune in now!Listen in as they share about:Huntaway's Origin StoryKey Features and Benefits of Huntaway's ProductsProduct Development and SustainabilityGrowth and Market PresenceUnique Selling PointsCompostable Packaging and SustainabilityProduct and Packaging FeedbackConsumer Perception and Packaging EvolutionDog Food Storage and ConvenienceHuntaway's Online PresenceEpisode Links:Huntaway WebsiteCam Matthias LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics