Founder Feature: Hannah Perez of SEEQ Supply

In this bonus episode of the Startup CPG Podcast, Grace Kennedy interviews Hannah Perez, the co-founder of SEEQ Supply, a brand known for its clear protein products. Hannah shares the inspiring origin story of Seeq, which she and her co-founder, Ben, launched during the pandemic after Ben's job offer was unexpectedly revoked. They were driven by the idea of creating a refreshing alternative to traditional protein shakes.Hannah delves into the challenges they faced, such as finding a manufacturer, navigating supply chain issues, and keeping customer interest alive during times of product scarcity. She also discusses the brand's early success on TikTok and the importance of authenticity in social media marketing.Additionally, Hannah highlights how Seeq is strategically preparing for retail expansion and raising funds to support this growth. She also talks about the decision to shift towards external partnerships for content creation. Tune in now!Listen in as they share about:Origin Story of SEEQ SupplyDevelopment and LaunchViral Moment and Content CreationManaging Demand and Marketing StrategiesAuthenticity and TransparencyRetail ExpansionFavorite FlavorsGrowth and ChallengesFuture PlansEpisode Links:SEEQ Supply WebsiteHannah Perez LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics