Founder Feature: Samantha Edwards of New Breed

In this bonus episode of the Startup CPG Podcast, Grace Kennedy chats with Samantha Edwards, founder of the plant-based food brand New Breed. Samantha shares her inspiring journey, rooted in her Caribbean heritage and nonprofit work, which led her to create a line of flavorful, plant-based products like Jamaican Jerk CHICK’N. She opens up about how her mother’s recovery from cancer through a plant-based diet motivated her mission to make healthy eating accessible.They dive deep into the challenges of building a CPG brand, from product development and logistics to the complexities of scaling a frozen food business. Samantha also shares her excitement for New Breed’s upcoming launches and offers valuable advice for aspiring entrepreneurs, highlighting the importance of resilience and consumer education.Tune in now! Listen in as they share about:Mission and Origin of New Breed MeatsProduct Creation & NutritionRetail & Market ChallengesConsumer Education and OutreachBroker Services and Marketing NeedsChallenges in Founding and ScalingFrozen vs. Shelf-Stable ProductsProudest Moments and Future PlansSocial Media and CommunityEpisode Links:New Breed Meats WebsiteSamantha Edwards LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics