Founder Feature: Todd Harris of Plift

In this bonus episode of the Startup CPG podcast, Grace Kennedy is joined by Todd Harris, co-founder and CEO of Plift, a hemp-infused beverage brand. Todd shares Plift's mission to provide a non-alcoholic, THC-infused alternative for social drinking, aimed at democratizing cannabis access and offering a healthier option to alcohol-use.Todd elaborates on the brand's unique name, product development, marketing strategies, and the challenges and successes of distributing their innovative beverages in an emerging market. He also touches on the regulatory landscape of cannabis products, the significance of fostering an inclusive industry, and the fundraising hurdles the company has encountered.Want to hear more about Plift and its innovative approach to hemp-infused beverages? Tune in now!Listen in as they share about:Plift's Mission and BackgroundMarket Trends and Industry ChallengesDosage and Product DevelopmentFlavor DevelopmentEducation and Consumer AwarenessLegal ConsiderationsDistribution and Market StrategyState Regulations and Distribution ChallengesIndustry Inclusivity and DiversitySupporting Underrepresented FoundersFundraising ApproachDebunking Myths About CannabisCustomer Feedback and MotivationEpisode Links:Plift WebsiteTodd Harris LinkedInEmail: [email protected] Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (15K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at [email protected] music by Super Fantastics