Founder-Led, Fun-Fueled, Fractional Marketing with Amanda Wallman

What makes a marketing partner more than just another agency? Amanda Wallman, founder of Alpine Edge Marketing, joins Alex Stonehouse to share her journey from alpine ski racing to running a founder-led consultancy helping startups and small businesses grow.We talk about:Why being founder-led creates deeper trust and stronger partnerships.How lessons from ski racing apply to marketing, growth, and testing strategies.The importance of clarity, consistency, and momentum in building brands.Why marketing is a business solution, not just campaigns.And how to bring back the fun, creativity, and energy that unlock better results.Whether you’re a founder, a marketer, or somewhere in between, Amanda’s insights on building authentic, human-centered marketing strategies will leave you inspired.