Skip to content
Founder-led Marketing episode artwork

Jun 12, 2024 31 min

Founder-led Marketing

from REWORK Hosted by 37signals

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content. Key Takeaways: 00:37 - What Founder-Led Marketing means for 37signals 02:43 - The journey to finding the authentic voice of the brand 09:24 - Why paid advertising doesn’t always work as intended 16:50 - The love/hate relationship of posting content 27:19 - There are different decorums for different platforms Links and Resources: Saddleback Leather Company Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X

Episode details come from the podcast's RSS feed.

Embed this episode

What this episode covers

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content. Key Takeaways: 00:37 - What Founder-Led Marketing means for 37signals 02:43 - The journey to finding the authentic voice of the brand 09:24 - Why paid adve...

Ready to play

Founder-led Marketing

0:00 31:29

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

Ecobabe Collective Jessica Cobabe In a trend a minute world, it can be so hard to learn how to live a sustainable life, without sacrificing style. As an ex-fast fashion junkie, Jessica wanted to create a welcoming space for people to learn how to live a more eco-friendly life. Jessica Cobabe is a fashion stylist, entrepreneur and the founder and creator of Ecobabe Collective, Where Sustainability + Style Collide. Every week tune in for hot tips from industry leaders on how to live and shop more consciously, rework your wardrobe, and adopt a clean and cruelty-free beauty routine. Stop buying sh*t you don’t need and learn how to refine and define your own signature style so you can side-step trends that aren't really you and dance to the beat of your own drum, in style. Explicit

Frequently asked questions

How long is this episode of REWORK?

This episode is 31 minutes long.

When was this REWORK episode published?

This episode was published on June 12, 2024.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this REWORK episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.