Founder of Reebok | Joe Foster

From building shoes at his grandfather's business to founding one of the most well-known shoe brands in the world, Joe Foster has had quite the journey. He and his brother Jeff worked at their grandfather's shoe business, the JW Foster company, which was known for the first spiked running shoe. After returning from World War II, Joe and his brother noted that their family business wouldn't be able to grow in the state that it was in—still cobbling shoes using designs from the 1930s. They wanted to create something that would eventually rival shoes from Nike and Adidas, behemoths in the industry. As a result, Reebok was founded. Listen in as Joe shares his incredible story. For a deeper dive, check out Joe's book, Shoemaker! Link Shoemaker by Joe Foster: https://www.simonandschuster.com/books/Shoemaker/Joe-Foster/9781471194016